The money will be used to expand the surface area of who the product serves, and further improve the core developer experience. "Hightouch has opened up all kinds of use cases, such as sending real-time notifications of new opportunities to Slack, sending custom audience lists to ad platforms such as Adwords and Bing to enable targeted advertising, and sending product activity data into Marketo for personalized email campaigns-and we're just scratching the surface!"Īs pioneers of the Reverse ETL space, Hightouch will use their latest round of funding to double-down on their investment in product and engineering. With Hightouch, we can put data to use so quickly and easily," said Tim Jenkins, senior director of strategy and analytics at Lucidchart. Before using Hightouch, getting that data into other tools was painful and time-consuming. "We have so much valuable data in our data warehouse. Public companies like Autotrader, the largest car marketplace in the UK, use Audiences to send data to ad networks and email tools for hyper-personalization, faster experimentation, and increased customer conversion. With Hightouch Audiences, marketers can self-serve data for their campaigns. In the past few months, Hightouch released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not. These are in addition to existing partnerships with modern data stack leaders like dbt, Fivetran, and Snowplow. They have also developed key partnerships with companies like Amplitude and Outreach that have endorsed Hightouch as the de facto way to transfer data into their applications, either for initial implementation or enhancement of customer data. Hightouch has also partnered with Snowflake, solidifying a foothold as the go-to product for data activation from the data warehouse.
HIGHTOUCH 40M SERIES ICONIQ GROWTH SERIES
It also partners with Snowflake, Amplitude, Outreach, dbt, Fivetran, and Snowplow.Between the Series A and now, Hightouch overhauled their core product to make it enterprise ready by adding access control, SSO, version control, and the ability to handle the throughput of millions of rows of data that their Fortune 500 customers send every day. The company currently serves hundreds of customers, including Fortune 500 companies, B2C brands like Betterment, EyeByeDirect, Imperfect Foods, Autotrader, and Nando’s, as well as B2B companies like Plaid, Ramp, CircleCI, Lucidchart, and SurveyMonkey.
In the past few months, the company released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not.
HIGHTOUCH 40M SERIES ICONIQ GROWTH SOFTWARE
This enables every business team-sales, marketing, support, success- to get real-time customer data in the software they use to talk to customers including CRM, email, and support platforms.
The company intends to use the funds to expand their investment in product and engineering and further improve the core developer experience.Ĭo-founded by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch provides a Reverse ETL platform, which syncs data from data warehouses to various SaaS tools. The round, which increased its total funding to $54.2m, was led by Iconiq Growth (early backers of Snowflake) with participation from Amplify, Bain, YC, and Afore, as well as angel investors Barr Moses (founder of Monte Carlo), Gene Lee (founder of Ramp), Maxime Beauchemin (the original creator of Airflow), and Alex Pall (The Chainsmokers).
Hightouch, a San Francisco, CA-based Reverse ETL software company, raised $40m in Series B financing at a $450M valuation.
Hightouch co-founders Josh Curl (left), Kashish Gupta (center), and Tejas Manohar (right)
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